Zudio, a very fast-growing fashion brand that is a part of Trent Limited, which is a member of the Tata Group, has become a large-scale choice among Indian budget-conscious shoppers. In terms of fashion that is trendy and affordable, Zudio is the place to go for men, women and children who want style at low prices. Also, what we see in Zudio’s case is a very consistent growth and strong market position, which in turn makes it an excellent franchise opportunity for those looking to enter the retail field.
What Is Zudio?
In 2016, we saw the release of Zudio, which has since had great success in the sale of trendy clothing, footwear, and accessories at great prices. What Zudio does very well is target Tier 2 and Tier 3 cities, which are seeing an increase in demand for affordable yet fashion-forward apparel. Also, over the years, we have seen the very quick growth of the brand, which now runs over 545 stores in India, and in that time has become one of the leading value-oriented fashion retail chains in the country. Also at the front of their success is the great in-store experience they provide, which is very visual and includes very current trend collections, which are often rotated.
Zudio Franchise Investment Overview
Franchise Fee: $10 million.
Security Deposit: Rs. 2.9 million (for a 6-month rental period).
Stamp Duty & Registration: Rs 20 million.
Consultancy Charges: 200 thousandth.
Store Setup and Inventory: 3.5 crores.
These include the elements that put the store into operation, which is to say interior design, fixtures, initial stock and that the store is ready for business. Also, we note that prime locations and larger store formats do see a greater investment, which in turn presents a greater revenue opportunity.
Franchise Model and Profitability
Monthly Sales: Between 70 and 100 lacs.
Profit Margins: Between 1 out of every 10 to 20 that are sold.
Return on Investment (ROI): Usually done out to 2-3 years.
Franchise Agreement Duration: For a period of 7 to 10 years.
The FOKO model, which has in place for franchisees the brand’s proven supply chain, marketing strategies and operational best practices, at the same time as we see them take charge of the store’s performance.
Support and Training
Zudio, which is very much behind our franchisees’ needs, we see that all is going very smoothly.
Training Programs: In-depth in-store management, customer service and inventory handling.
Marketing Assistance: For promotion campaigns, regional marketing plans, and store launch events.
Why Invest in a Zudio Franchise?
Association with the global Tata Group, which also includes brand equity and market presence.
Access to a proven and large-scale business model.
Growing demand in urban and emerging markets.
Continuous support and training for smooth business operations.
In the Indian growth of retail fashion.
Conclusion
Zudio, which has created a fine blend of trend and value in its fashion and also has very good support for franchisees, is a great bet for entrepreneurs. In their business model, we see a strong structure, brand identity and also very in-depth support which takes care of the franchisee’s needs. We think they have a formula for profitable growth in India’s retail, which is a very competitive space.
