In today’s speed at which the world is going, consumers are turning to quick delivery services for everything they need. To them, Swiggy Instamart has become one of India’s leading players in instant grocery delivery. In 2020, when Swiggy introduced Instamart, it changed how customers buy groceries, fresh produce, and daily staples, which they get within 10 to 20 minutes of placing an order. As the platform grows in 2025, we see many would-be entrepreneurs who are into the idea of starting a Swiggy Instamart franchise. In this article, we go into detail about the franchise model, investment required, and the application process.
What Is Swiggy Instamart?
Swiggy Instamart is a part of the Q-commerce, which offers grocery, snack, beverage, and home essential products that we see delivered at home. We don’t have the classic physical store that one associates with traditional retail; instead, what we have are dark stores, in fact, which are small fulfillment centers that only service online orders. These customers use the Swiggy app to place an order, and our delivery partners at the local dark store level pick what is ordered for very quick home delivery.
Instamart is known for its robust supply chain, an in-depth inventory system, and a large customer base in major Indian cities. Also into the trend of consumers that are looking for convenience, Instamart’s business, which also includes the Swiggy brand, is a very appealing play for local partners and store owners.
Does Swiggy have a franchise model?
As of 2025, Swiggy Instamart will have a partnership-based model, out of which we are moving away from the traditional franchise structure. What we are seeing is that while individuals won’t be running what was a franchise under their own name, our partners will be teaming up with us as local store partners or vendors. In this arrangement, our partners are responsible for storage, inventory, and what it takes to fulfill orders, which they put onto Swiggy’s platform, which in turn we use to handle online operations, logistics, and delivery.
In many Tier 2 and Tier 3 markets, Swiggy has started to work with franchises, which also includes an association with entrepreneurs in the company’s growth of the quick-commerce platform. By 2025, we will see both types of partnerships, as well as franchise-like models and operational partnerships, play out as the company grows regionally.
In 2025, Swiggy Instamart will.
- Initial Setup Cost: From 10 to 20 lakhs.
This also includes what is out of pocket for dark stores, racks, refrigeration units, lighting, and basic storage equipment.
- Inventory Cost: 5 to 10 lakhs.
We have put together a wide range of Fast Moving Consumer Goods (FMCG), groceries, and household items as per Swiggy’s category standards.
- Technology and Equipment Charge: 1 to 200,000.
Swiggy has solutions that encompass anything from system integration (for order management, billing, or inventory).
- Branding & Security Deposit: 2 to 5 lakhs.
The refundable security deposit is detailed in the terms of the partnership agreement.
In 2025, it is expected that we will see a total investment of between 20 and 35 lakhs for the setup of a Swiggy Instamart store. It is also known that costs associated with this are to be paid, which may include manpower, electricity, and maintenance. Which also will vary by which location the store is in, the size of the store, and what business agreement is in place.
Requirements to Apply
- In the heart of the area, we have a commercial space which is of at least 800 to 1500 sq. ft.
- Principles of inventory control and retail operation.
- Adequate capital for launching and initial set-up.
- Association with compliant FSSAI, GST, and state business registration.
- We see tremendous value in grocery and retail.
What, in 2025, is the process of application for the Swiggy Instamart franchise?
It is easy to apply to work with Swiggy Instamart.
- Go to https://which is the link to www.swiggy.com/partners.
- Complete Application Form: Please share your details, such as business information, phone number, and where your shop is located.
- Request to join the Instamart network.
- Submit Required Documents: Submit your ID, proof of address, business registration, and property ownership or rental agreement.
If we approve your proposal, which will be followed up by more discussion and a site visit.
Conclusion
In 2025, Swiggy Instamart is to put out what is very much a promising play into India’s hot quick commerce space. With moderate investment, brand credibility, and constant demand for instant delivery, as a part of the Swiggy family, you may see great results. While it may not follow the traditional franchise model, Swiggy’s collaborative approach is what is very appealing to entrepreneurs, which also makes this one of the best business plays in India’s digital retail space.
