Know About 1 Lakh Views on YouTube Money in India (2025)
If you’re a YouTuber or planning to start a channel, one of the most common questions is: “How much money do 1 lakh (100,000) views make on YouTube in India?” The answer depends on several factors like your niche, audience location, and type of ads shown. Let’s break it down clearly and realistically.
🧮 Understanding How YouTube Pays
YouTube pays creators through AdSense, based on the number of monetized views on their videos. Not every view shows an ad — usually only 40–80% of total views are monetized.
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Two key metrics decide your earnings:
- CPM (Cost per Mille) – How much advertisers pay per 1,000 ad impressions.
- RPM (Revenue per Mille) – How much you earn per 1,000 total views after YouTube’s 45% cut.
So, your income = (Total Views ÷ 1,000) × RPM.
💰 Average RPM in India (2025 Estimate)
RPM varies widely depending on niche and audience location:
| Niche / Type of Channel | Approx RPM (₹) |
|---|---|
| Entertainment / Vlogs | ₹10 – ₹40 |
| Tech / Reviews | ₹60 – ₹120 |
| Education / Finance | ₹150 – ₹300 |
| Motivation / Career Tips | ₹80 – ₹150 |
| Gaming / Commentary | ₹20 – ₹70 |
| News / Trending | ₹15 – ₹50 |
📊 Earnings from 1 Lakh Views in India
Let’s estimate earnings for different niches based on typical RPM values:
| Category | RPM (₹) | Earnings for 1 Lakh Views |
|---|---|---|
| Entertainment / Vlog | ₹20 | ₹2,000 |
| Gaming | ₹40 | ₹4,000 |
| Education / Finance | ₹200 | ₹20,000 |
| Tech / Reviews | ₹100 | ₹10,000 |
| Motivation / Tips | ₹100 | ₹10,000 |
| News / General Content | ₹30 | ₹3,000 |
So, 1 lakh views in India can earn anywhere between ₹2,000 and ₹20,000, depending on your niche and audience.
🌍 If You Have Foreign Viewers
Views from countries like the USA, UK, or Canada pay much higher CPM (sometimes ₹400–₹800 per 1,000 views).
For example:
If 30% of your audience is from the US and your RPM jumps to ₹300, then:
1,00,000 views × ₹300 ÷ 1,000 = ₹30,000 approximately.
⚙️ Factors That Influence Your Earnings
- Watch Time – Longer videos (>8 minutes) allow mid-roll ads → more earnings.
- Engagement – Likes, comments, shares, and retention rates improve ad value.
- Niche – Advertisers pay more for finance, tech, and education.
- Geography – Indian audience pays less compared to US/Europe.
- Ad Type – Display, skippable, bumper, and premium ads have different payouts.
- Season – Festive and year-end periods bring higher CPM due to ad competition.
💼 Extra Income Beyond Ads
Many YouTubers earn beyond AdSense through:
- Brand Collaborations & Sponsorships (₹5,000–₹1 lakh per video)
- Affiliate Marketing (sharing product links)
- Channel Memberships / Super Chats
- Courses or Merchandise
So, a YouTuber with 1 lakh views per video might make much more than ad revenue alone if they diversify income streams.
🧠 Example Calculation
Suppose you have a tech channel with:
- 1,00,000 views per video
- RPM = ₹120
Then earnings = (1,00,000 ÷ 1,000) × 120 = ₹12,000 per video.
If you upload 10 videos a month at this level, your monthly ad income = ₹1,20,000.
✅ Summary
| Parameter | Typical Range (India, 2025) |
|---|---|
| Views | 1 Lakh (100,000) |
| Monetized Views | 60,000–80,000 |
| RPM | ₹20 – ₹300 |
| Estimated Income | ₹2,000 – ₹20,000 |
| With Global Audience | Up to ₹30,000+ |
🚀 Final Words
Getting 1 lakh views is a solid achievement, but your real income depends on your niche, consistency, and audience location. If you build a loyal audience and create high-quality content, you can multiply your earnings through sponsorships, affiliates, and premium content — making YouTube a sustainable career in India.
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